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Brochure Designing

A Brochure is a single foldable sheet used by marketers to highlight a product, company or service. They are one of the most common and effective tools used by businesses and organizations for relaying information or announcements to a wide audience. Brochures are perfect canvases to showcase images, charts and lengthy pieces of information.

It is a common belief that for brochures to create an impact they must feature high-res photos and full color printing.

Types of Brochures & Uses
S.No Folder Types Best Used for 
1 Half-Fold Simple business presentations
2 Classic Tri-Fold Compact pieces that are easy to read and unfold
3 Single Gate Fold Graphically-heavy designs
4 Four-Panel Fold Promotional leaflets and programs
5 Double-Gate Fold Large presentations
6 Z Fold Mailing and “quick glance” handouts
7 Four-Panel Accordion Fold Text- and information-heavy designs
8 Four-Panel Roll Fold Step-by-step and tutorial information
9 Die-cut Z Fold Trade shows and booth handouts
10 Five-Panel Accordion Fold Travel brochures
11 Tri-Fold + Half-Fold Newsletters, maps, charts and large diagrams
12 Tri-Fold + Z Fold Newsletters and text-heavy inserts
13 Eight-Panel Roll Fold Promotional booklets
14 Half-Fold + Half-Fold Invitations
15 16-Panel Fold Large presentations

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